Points of view on luxury in Africa, brand positioning, and the standards that define exceptional businesses.
Perspectives by Oudé & Johanna, co-founders of Oūna Consulting.
Africa Is Not Emerging. It Never Was.
The word "emerging" follows Africa everywhere — into luxury reports, investment decks, boardrooms. We think it's one of the most damaging ideas in global business. Here's why.
Your Brand Is Not the Problem. Your Positioning Is.
The product is strong. The craftsmanship is real. So why isn't the world taking notice? The answer is rarely what founders expect. A perspective from Oūna Consulting.
The African Luxury Consumer Your Brand Does Not Know
135,000 millionaires. Five distinct markets. No single profile. The African luxury consumer is not who most brands think, and that gap is costing them.It All Begins Here