Oudé & Johanna
Oudé and Johanna bring together complementary journeys shaped by luxury, design, and client experience, united by an international perspective and a refined reading of the standards that define and elevate exceptional brands and spaces.
They founded Oūna Consulting with a clear conviction: African businesses deserve to flourish within global luxury standards, while showcasing the distinctiveness of their heritage and asserting their presence on the international stage. Through their work, they guide brands, spaces, and projects in shaping experiences that resonate with an international clientele accustomed to excellence.
the Team
Oudé quéta
FounderOudé moves at the intersection of luxury, design, experience, and positioning. Her journey across Paris, Banjul, and the United Arab Emirates has shaped a refined understanding of how atmosphere, detail, and perception influence the value of a place or a brand. This intuition for the invisible, for what is felt before it is seen, is at the core of everything she brings to a project.
Born into a Bissau-Guinean family, she carries a perspective that is both deeply rooted and internationally informed. With a background in luxury hospitality, she developed a strong sensitivity to service, perceived quality, and the subtle precision that distinguishes a simple offering from a truly memorable experience.
Naturally attentive to spaces, she instinctively observes what many overlook: the way an arrival is designed, the coherence of an atmosphere, or the single detail that can elevate or alter the perception of an entire place. Today, she applies this intuition strategically, helping projects refine their positioning and create environments that feel both coherent and exceptional.
Johanna was born in France, of Martinican and Guadeloupean heritage, and deeply identifies as Afro-descendant. She spent more than fifteen years in the luxury sector, primarily in fashion, including within the world's largest luxury group, an environment that sharpened her eye and deepened her understanding of what defines a refined client experience.
Her career led her from Paris to London, where she worked with an international and highly demanding clientele, building a strong command of global luxury standards and the expectations that come with them.
Driven by a deep passion for design, she later transitioned into interior architecture, bringing with her the sensibility for elegance, precision, and experience cultivated in the luxury world.
Travel has always been a vital source of inspiration. From Miami to Bali, via New Delhi and Zanzibar, Johanna has consistently sought experiences that marry international luxury standards with the richness of local craftsmanship. This perspective continues to shape her approach, creating spaces that feel refined, meaningful, and memorable.
co-founderJohanna jourdain
Built for Africa’s Next References
Africa is entering a new era of ambition across luxury real estate, high-end hospitality and premium lifestyle brands.
As these markets grow, expectations are becoming increasingly global.
Projects are no longer measured only by investment or aesthetics, but by their ability to create coherent, credible and memorable experiences.
We believe the continent’s next references will be shaped by more than vision alone. They will be defined by positioning, standards, perception and experience.
That is where Oūna intervenes.
We support African projects that are ready to operate at the level they aspire to represent and to become lasting references in their market.
What We Observe
Across Africa’s most ambitious markets, a clear shift is taking place.
Clients are becoming more discerning.
Investors are comparing opportunities globally.
And premium audiences are no longer responding to ambition alone, but to the quality of execution behind it.
What defines value today is not only what is built, launched or presented but how coherently it is positioned, how clearly it is perceived, and how consistently it is experienced.
This is where many promising projects lose momentum.
Not for lack of vision, but for lack of alignment.
Where Oūna consulting Comes In
Oūna Consulting works at the point where ambition must become alignment.
We support real estate developments, hospitality concepts and premium lifestyle brands in refining the elements that most directly shape their market perception: positioning, experience, standards and overall coherence.
Our role is not simply to make projects look elevated.
It is to help them operate at the level they aspire to represent — with clarity, consistency and distinction.
We step in when a project has the vision, the potential and the desire to become a reference, but needs the right framework to get there.